Privacy Policy

Overview

LaunchMD (“we,” “us,” or “our”) operates as a digital marketing agency serving medical and dental practices. This Privacy Policy explains how we collect, use, disclose, and protect information about visitors to our website and clients who use our services.

By accessing our website or engaging our services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

Information We Collect

We collect information in the following ways:

• Information you provide directly. When you fill out our contact form, book a strategy call, or communicate with us by email, we collect your name, email address, practice name, specialty, and any other details you choose to share.
• Automatically collected information. When you visit our website, we may automatically collect your IP address, browser type, device type, referring URL, pages visited, and time spent on pages through standard web analytics tools.
• Client service information. If you become a client, we collect information necessary to deliver our services, including details about your practice, patient demographics (in aggregate and anonymized form only), website login credentials, and Google account access credentials necessary for GBP management.

How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule strategy calls
• Deliver and manage the organic growth services you have engaged
• Communicate with you about your account, deliverables, and reporting
• Improve our website, services, and internal processes
• Comply with legal obligations
• Send occasional service-related communications (not marketing emails without your consent)

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Healthcare Information and HIPAA

LaunchMD provides marketing and search optimization services to healthcare practices. In the course of these services, we do not access, process, or store individually identifiable patient health information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA).

Any patient-facing review or reputation tools we configure operate through third-party platforms. We handle only aggregate, anonymized, or publicly visible data in connection with reputation management. We recommend that all client practices evaluate their own HIPAA obligations independently.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to understand how visitors interact with our pages. These may include:

• Essential cookies required for basic website functionality
• Analytics cookies to measure traffic and usage patterns (e.g., Google Analytics)
• Advertising and conversion cookies that help us measure whether our marketing, such as Google Ads campaigns, leads to inquiries or booked calls

We use Google Tag Manager to manage these tools. Google Tag Manager itself does not collect personal information, but the analytics and advertising tags it loads may set cookies and collect the automatically collected information described above, including your IP address, device and browser details, and the pages you view. This information is processed by Google under the Google Privacy Policy. You can learn more at How Google uses information from sites that use its services.

You can disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on and manage personalized advertising in your Google Ad Settings.

Third-Party Services

We use trusted third-party tools and platforms to deliver our services, including but not limited to Google Tag Manager, Google Analytics, Google Search Console, Google Business Profile, and web analytics platforms. These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business records, and comply with applicable laws. When a client relationship ends, we delete or anonymize account-related data within 90 days of the final service date, unless a longer retention period is required by law or agreed upon in writing.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or delete data we hold about you. To exercise any of these rights, please contact us using the information below. We will respond within 30 days.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information in our care. No method of transmission or storage is 100% secure. In the event of a data breach that affects your information, we will notify you as required by applicable law.

Children’s Privacy

Our website and services are intended for adults and business professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: